REBUILD YOURSELF / CLIENT STORY
The takeaway
We connected families to support—and supporters to the mission.
Rebuild Yourself’s website gives young people and families distinct routes into programs, alongside clear ways to donate, volunteer, and partner.
Visit rebuildyourself.org
DELIVERED OUTCOMES
What changed for Rebuild Yourself.
The practical results of the build.
A clear mission
Visitors can understand who the organization serves and what the programs offer.
Distinct next steps
Support, giving, volunteering, and partnership have their own routes.
A public foundation for the work
The website connects the organization’s story with program discovery and participation.
WHERE THE WORK STANDS
The public website is live, connecting the organization’s mission to clearer paths into its programs, support, and ways to get involved.
01 / THE BUSINESS & AUDIENCE
Start with the people.
Align with the outcome.
The business objective
Help people understand the mission, find the right program, and choose how to get involved without making families work to understand the organization.
The context
Rebuild Yourself supports young people navigating serious illness and the families beside them. The website has to speak to someone looking for support and someone ready to fund or help deliver that support. Those are different intentions with different next steps.
01Separate the audience paths
The experience distinguishes people who need support from those who want to help. The ideal customer profile work becomes practical audience journeys for a mission-led organization.
02Make the programs understandable
Embrace, Expand + HERO, and Empower are explained around who they serve. Plain-language program information makes it easier to find an appropriate starting point.
03Connect mission and discovery
SEO and AEO work sit alongside the content and experience strategy. Clear explanations of the organization, audiences, and programs support discovery and help visitors decide where to go next.
02 / WHAT CHANGED
A clearer connection
from need to delivery.
Mission clarity
Business needExplain who the organization serves and why the work matters.
Delivered changeA public experience centered on peer-led community for young people facing serious illness and their families.
Program fit
Business needHelp different audiences find relevant support.
Delivered changeDistinct paths into Embrace, Expand + HERO, and Empower.
Participation
Business needGive people a useful next action.
Delivered changeClear routes for finding support, volunteering, partnering, and donating.
THE CONNECTED EXPERIENCE
Make the next step clear.
- 01Understand the mission
- 02Find your program
- 03Get support or get involved
03 / WHAT WE BUILT
Strategy brought into
working systems.
Explore the parts of the build and how they connect.
01Audience-led website
The mission, origin, programs, and community are organized around the people who need them.
02Program journeys
Support paths distinguish teens, young adults, and families, with the programs explained in plain language.
03Ways to help
Donor, volunteer, and partner journeys connect the public experience to the organization’s work.
04Content & discovery strategy
Business objectives, audience intent, SEO, and answer-engine discovery are considered together.
A CLOSER LOOK
A few useful answers.
Who is the website designed to serve?
Teens and young adults navigating serious illness, their families, and the donors, volunteers, and partners who support the mission.
How are the programs organized?
Embrace serves teens, Expand + HERO serves young adults, and Empower supports families and caregivers.
